Krystal Hosting approached Site Scientist to design the brand identity for their new venture, Katapult.
As the business of Katapult is to launch virtual infrastructure, we created a design which employed a stylised catapult in the form of the letter K.
The logo design cleverly uses equal proportions and angles throughout, akin to the golden ratio (a mathematical ratio, often found in nature which utilises a symmetrical connection between two proportions, giving it visual balance).
The fresh and contemporary colour palette consists of white, cool blues and shades of purple.
Our work for Katapult includes:
- Brand identity design
- Website design and development
- Newsletters
- Social media graphics
- Basic animation
- Marketing materials, e.g. mousemat design
